New girl

Nike
play

Growing up in Japan used to mean one thing..

 
 
 
 

Now, it can mean anything

So, what do you want to do?

 
 
 

Japan is currently ranked 123 of the 151 countries on the gender equality index

 

Here's to all girls. Moms. Sportswomen. Bosses. And anyone who wants to step into the sumo ring. To anyone willing to change their minds.

 
 

Go girls

Credits

  • Agency
    W+K Tokyo
  • Creative director
    Curro de la Villa
  • Lead creatives
    Max Pilwat, Andrew Miller
  • Head of Production W+K
    Kerli Teo
  • Produced by
    BWGTBLD GmbH
  • EP
    Philipp Ramhofer
  • Producer
    Jule Everts
  • Service production
    Nakama Film
  • Edit
    Carla Luffe
  • Music
    Siren
  • VFX
    Swiss
  • Colorist
    Mikey Rossiter